亚马逊商品页推出 AI 语音问答：像和店员聊天一样了解产品
Amazon launches an AI-powered audio Q&A experience on product pages
亚马逊在商品页推出"参与对话"功能，用户可以语音提问产品相关问题，AI 实时生成自然对话风格的音频回答。系统整合产品特性、客户评价等多源信息，并能基于上下文递进回复、避免重复，模拟实体店店员的专业解答体验。该功能隶属亚马逊购物应用中面向数百万商品页的"聆听亮点"音频服务体系。
Amazon has launched a new ‘Join the chat’ feature on product pages that allows users to ask questions about products and receive conversational audio responses generated in real time. The AI pulls together insights about product features, customer feedback, and other relevant information to provide natural, discussion-style answers. The feature builds on previous responses to provide more relevant information without repetition, aiming to replicate the experience of speaking with a knowledgeable store employee. It is part of the broader ‘Hear the highlights’ experience offering short audio summaries on millions of product pages within the Amazon Shopping app.
对 AI 行业的影响
亚马逊将 AI 音频对话深度嵌入购物决策链，从”搜索商品”升级为”与商品对话”。这对转化率和用户粘性有直接影响，也可能重塑电商业的客服标准。语音交互正在成为电商体验的新入口。
原文参考
来源：TechCrunch AI · 2026-04-28
Amazon’s new “Join the chat” feature lets you ask questions about products and receive AI-powered audio responses.